How to create a public-private partnership: a replicable project associated with business continuity

In an age of political turmoil and mistrust of governments, having an outlet for creative problem solving that involves all aspects of communities during disasters is critical. Additionally, there is a need for outlets that save taxpayer money for particular projects, such as road construction or infrastructure protection. Public-private partnerships are one way to accomplish these goals. Utilised correctly, a public-private partnership is a win-win situation for all participants. This paper will make the case for the continued support from all sectors for public-private partnerships. A description of public-private partnerships will be given to show the broad spectrum of opportunities for such a partnership. In addition, a case study of a public-private partnership called SAFER Santa Rosa is explored as the programme is oriented towards disasters, but keeps the community engaged all year round. Finally, an example is presented of an initiative that not only exemplifies the spirit of public-private partnerships, but has attracted international recognition because it is simple, replicable, cost-effective and valuable to both the private sector and the public sector. The Business Emergency Response Toolkit bag is a true public-private success story. It is hoped that the reader will be able to replicate the ideas discussed herein in their own community.