Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Egoism and Altruism01:55

Egoism and Altruism

Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Longitudinal Research02:20

Longitudinal Research

Sometimes we want to see how people change over time, as in studies of human development and lifespan. When we test the same group of individuals repeatedly over an extended period of time, we are conducting longitudinal research. Longitudinal research is a research design in which data-gathering is administered repeatedly over an extended period of time. For example, we may survey a group of individuals about their dietary habits at age 20, retest them a decade later at age 30, and then again...
Surveys02:16

Surveys

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
Self-Serving Bias01:29

Self-Serving Bias

Self-serving bias is a cognitive phenomenon in which individuals attribute positive outcomes to internal factors such as their abilities, intelligence, or effort while attributing negative outcomes to external circumstances. This cognitive distortion helps maintain self-esteem but can also impede objective self-assessment.Theoretical Explanations of Self-Serving BiasTwo primary theories explain the self-serving bias: the cognitive explanation and the motivational explanation.The cognitive...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Conserved 3' stem-loop structures enable comprehensive analysis of bacterial transcription termination in metagenomes.

Microbiome·2026
Same author

Elevated Visceral Adiposity Index is Associated with Reproductive Endocrine Characteristics, and Adverse Pregnancy Outcomes in Chinese Women with Polycystic Ovary Syndrome.

International journal of women's health·2026
Same author

Monitoring and feedback using data in transfusion medicine: A study of practices from the BEST Collaborative.

Transfusion·2026
Same author

Infiltrating monocyte-derived macrophages does not survive long term in stroke brain despite their dominance in the acute ischemic core and myeloid derived IGF-1 play dichotomous roles in stroke recovery.

Genome medicine·2026
Same author

Motor imagery abilities in individuals who experience aphantasia.

Neuropsychologia·2026
Same author

Enhancing insulin administration safety in inpatient care: findings from a root cause analysis and continuous improvement intervention.

Open medicine (Warsaw, Poland)·2026

Related Experiment Video

Updated: Jun 8, 2026

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling
06:04

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling

Published on: January 17, 2025

Analysis of Chinese donors' return behavior.

Nan Guo1, Jingxing Wang, Paul Ness

  • 1Johns Hopkins Medical Institutions, Baltimore, Maryland 21287, USA.

Transfusion
|September 21, 2010
PubMed
Summary

Understanding donor return behavior is crucial for blood supply. Repeat donors are more likely to be male, older, and married, with previous donation history significantly predicting return.

Related Experiment Videos

Last Updated: Jun 8, 2026

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling
06:04

Functional Near-Infrared Spectroscopy Hyperscanning Study in Psychological Counseling

Published on: January 17, 2025

Area of Science:

  • Blood Transfusion Medicine
  • Public Health
  • Donor Behavior Studies

Background:

  • Maintaining an adequate blood supply necessitates understanding and improving donor return behavior.
  • Converting first-time blood donors into repeat donors is a key strategy for blood centers.

Purpose of the Study:

  • To analyze the characteristics of first-time versus repeat whole blood donors in China.
  • To identify predictors of donor return behavior for subsequent whole blood donations.

Main Methods:

  • Compared characteristics of 241,552 whole blood (WB) donations from first-time and repeat donors in China (2008).
  • Analyzed return behavior of 54,394 WB donors from Jan-Mar 2008 for subsequent donations within 2008 using logistic regression.

Main Results:

  • First-time donors constituted 64% of all donations; repeat donors were typically male, older, and married.
  • 14% of donors who donated between Jan-Mar 2008 returned for subsequent donations by year-end.
  • Previous donation count and collection location (vehicle vs. center) were strongest predictors; prior donations increased return likelihood significantly (3.7-11.0x).

Conclusions:

  • The majority of China's blood supply originates from first-time donors.
  • Targeted strategies are essential to encourage first-time donors to become repeat donors.