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Tips for better visual elements in posters and podium presentations
J J Zerwic1, K Grandfield, K Kavanaugh
1University of Illinois at Chicago, Chicago, Illinois 60612, USA.
Context:
The ability to effectively communicate through posters and podium presentations using appropriate visual content and style is essential for health care educators.
Objectives:
To offer suggestions for more effective visual elements of posters and podium presentations.
Methods:
We present the experiences of our multidisciplinary publishing group, whose combined experiences and collaboration have provided us with an understanding of what works and how to achieve success when working on presentations and posters. Many others would offer similar advice, as these guidelines are consistent with effective presentation. FINDINGS/SUGGESTIONS: Certain visual elements should be attended to in any visual presentation: consistency, alignment, contrast and repetition. Presentations should be consistent in font size and type, line spacing, alignment of graphics and text, and size of graphics. All elements should be aligned with at least one other element. Contrasting light background with dark text (and vice versa) helps an audience read the text more easily. Standardized formatting lets viewers know when they are looking at similar things (tables, headings, etc.). Using a minimal number of colors (four at most) helps the audience more easily read text. For podium presentations, have one slide for each minute allotted for speaking. The speaker is also a visual element; one should not allow the audience's view of either the presentation or presenter to be blocked. Making eye contact with the audience also keeps them visually engaged.
Conclusions:
Health care educators often share information through posters and podium presentations. These tips should help the visual elements of presentations be more effective.
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