A dynamic perspective on pharmaceutical competition, drug development and cost effectiveness.

Rodrigo Refoios Camejo1, Clare McGrath, Ron Herings

  • 1Pfizer Inc., Surrey, UK. rodrigo.refoioscamejo@pfizer.com

Summary

Arbitrary cost-effectiveness (CE) thresholds may hinder efficient drug research and development (R&D). Incorporating disease-specific factors into CE decision-making is crucial for fostering innovation and ensuring access to valuable treatments.

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