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Routes of Persuasion

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?

Persuasion Strategies

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

Group Polarization

Group Polarization

Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Impression Management Techniques II: Ingratiation

Impression Management Techniques II: Ingratiation

Ingratiation refers to deliberate behaviors aimed at increasing one’s attractiveness or likability to a target person, often for strategic interpersonal or social gain. This set of impression management tactics is especially prevalent in hierarchical contexts, where influencing someone with greater power or authority can yield significant benefits. Several distinct ingratiation strategies have been identified, each leveraging psychological cues to foster favor and affiliation.Opinion...

Impression Management Techniques III: Aligning Actions

Impression Management Techniques III: Aligning Actions

Aligning actions are communicative strategies individuals employ to maintain social harmony and preserve personal identity in the face of potential disruptions to social norms. These actions are particularly important in managing social impressions when one's behavior might be seen as inappropriate, incompetent, or morally questionable.Types of Aligning ActionsThe three principal types of aligning actions are disclaimers, accounts, and apologies.DisclaimersDisclaimers are preventive; they are...

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Related Experiment Video

Updated: Jun 8, 2026

Measuring Engagement of Spectators of Social Digital Games

Measuring Engagement of Spectators of Social Digital Games

Published on: July 3, 2021

Engaging the masses...

Australian Family Physician

|September 30, 2010

Summary

This summary is machine-generated.

Australian political parties increasingly used social media, including Facebook and Twitter, during recent elections. These digital tools offered novel ways to engage with voters throughout the campaign.

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Area of Science:

Political Science
Communication Studies
Digital Media Studies

Background:

Recent Australian elections saw increased engagement from political parties and advocacy groups.
The study examines the growing influence of internet-based social media tools in political campaigning.

Discussion:

Social media platforms like Facebook and Twitter are becoming crucial for political outreach.
Online videos (e.g., YouTube) and direct messaging (e.g., text, email) represent new avenues for voter engagement.

Key Insights:

Political campaigns are leveraging diverse digital platforms to connect with a wider electorate.
The study highlights the shift towards digital strategies in modern political communication.

Outlook:

Future election campaigns are likely to see further integration of social media and digital technologies.
Understanding the impact of these tools is essential for analyzing contemporary political landscapes.