Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Combination Therapies and Personalized Medicine02:50

Combination Therapies and Personalized Medicine

Combining two or more treatment methods increases the life span of cancer patients while reducing damage to vital organs or tissue from the overuse of a single treatment. Combination therapy also targets different cancer-inducing pathways, thus reducing the chances of developing resistance to treatment.
The combination of the drug acetazolamide and sulforaphane is a good example of combination therapy to treat cancer. The cells in the interior of a large tumor often die due to the hypoxic and...
Combination Therapies and Personalized Medicine02:50

Combination Therapies and Personalized Medicine

Combining two or more treatment methods increases the life span of cancer patients while reducing damage to vital organs or tissue from the overuse of a single treatment. Combination therapy also targets different cancer-inducing pathways, thus reducing the chances of developing resistance to treatment.
The combination of the drug acetazolamide and sulforaphane is a good example of combination therapy to treat cancer. The cells in the interior of a large tumor often die due to the hypoxic and...
Models of Health Promotion and Illness Prevention II01:18

Models of Health Promotion and Illness Prevention II

The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results from...
Models of Health Promotion and Illness Prevention I01:25

Models of Health Promotion and Illness Prevention I

A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Traditional Level Of Health Care System01:26

Traditional Level Of Health Care System

The levels of care describe the services provided in the healthcare system. Accordingly, there are six levels of the traditional healthcare system in the US: preventive, primary, secondary, tertiary, restorative, and continuing healthcare. A nurse must understand how the healthcare industry organizes and provides services within these levels of care.
The preventive healthcare service includes tests for screening. Preventive health care services include identifying and reducing disease risk...
Cancer Therapies02:49

Cancer Therapies

Cancer therapies are various modes of treatment, such as surgery, radiation therapy, and chemotherapy that are administered to cancer patients.
However, cancer treatments can pose several challenges, as therapies used to kill cancer cells are generally also toxic to normal cells. Moreover, cancer cells mutate rapidly and can develop resistance to chemical agents or radiation therapy. Besides, all types of cancer cells may not respond to the same therapy. Some cancer cells respond to one...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Temporal changes in chronic disease management in primary care in relation to telehealth policy changes: Australian whole-of-population interrupted time-series analysis.

Family practice·2026
Same author

Ethical Conduct of Research with Migrants and Refugees: A Systematic Qualitative Review of Ethics Guidelines.

Journal of immigrant and minority health·2026
Same author

CPX-351 in High-Risk Relapsed Pediatric Acute Leukemia: Real-World Phase 1 Data Establishing the FDA-Approved Dose.

Pediatric blood & cancer·2026
Same author

Public Health.

Alzheimer's & dementia : the journal of the Alzheimer's Association·2025
Same author

Hot weather, maternal health, and pregnancy experiences, impacts and responses: A systematic review of global qualitative research.

Women and birth : journal of the Australian College of Midwives·2025
Same author

Uptake of video telehealth in general practice: an Australian whole-of-population analysis.

BJGP open·2025

Related Experiment Video

Updated: Jun 8, 2026

Alternative Therapy for Acute Exacerbation of Chronic Obstructive Pulmonary Disease: Moving Cupping Along Meridians
04:03

Alternative Therapy for Acute Exacerbation of Chronic Obstructive Pulmonary Disease: Moving Cupping Along Meridians

Published on: September 27, 2024

Complementary and alternative medicine - representations in popular magazines.

Alexandra Dunne1, Christine Phillips

  • 1Medical School, Australian National University, Canberra, Australian Capital Territory. u2555403@anu.edu.au

Australian Family Physician
|September 30, 2010
PubMed
Summary

Australian women's magazines often portray complementary and alternative medicine (CAM) positively, focusing on biologically based therapies like functional foods. This positive framing may encourage patient engagement with healthcare providers regarding CAM use.

More Related Videos

Effects of Desmodium caudatum on Gastrointestinal Hormones and Intestinal Flora in Rats with Gastritis
03:48

Effects of Desmodium caudatum on Gastrointestinal Hormones and Intestinal Flora in Rats with Gastritis

Published on: March 1, 2024

Related Experiment Videos

Last Updated: Jun 8, 2026

Alternative Therapy for Acute Exacerbation of Chronic Obstructive Pulmonary Disease: Moving Cupping Along Meridians
04:03

Alternative Therapy for Acute Exacerbation of Chronic Obstructive Pulmonary Disease: Moving Cupping Along Meridians

Published on: September 27, 2024

Effects of Desmodium caudatum on Gastrointestinal Hormones and Intestinal Flora in Rats with Gastritis
03:48

Effects of Desmodium caudatum on Gastrointestinal Hormones and Intestinal Flora in Rats with Gastritis

Published on: March 1, 2024

Area of Science:

  • Health communication
  • Complementary and Alternative Medicine (CAM) research
  • Media studies

Background:

  • Many Australian patients use complementary and alternative medicine (CAM) without consulting their doctors.
  • Popular media, particularly women's magazines, are significant sources of information on CAM for consumers.

Purpose of the Study:

  • To analyze how complementary and alternative medicine (CAM) is represented in popular Australian women's magazines.
  • To understand the nature and tone of CAM discussions in mainstream media.

Main Methods:

  • Content analysis of articles from three prominent Australian women's magazines (Australian Women's Weekly, Dolly, New Idea).
  • Data collected from issues published between January and June 2008.
  • Categorization of CAM references by type and sentiment.

Main Results:

  • A total of 220 CAM references were identified, averaging 4-17 per issue.
  • Biologically based CAM practices, especially functional foods, were most frequently featured.
  • The vast majority of CAM representations were positive (81.3%), with neutral (16.4%) and negative (2.3%) portrayals being rare.
  • Explanations of CAM mechanisms were generally biological but superficial.

Conclusions:

  • Australian women's magazines consistently present CAM as a safe and effective therapy.
  • Media portrayals suggest CAM enhances patient engagement in healthcare.
  • Magazines depict CAM as functioning similarly to conventional medical treatments, potentially influencing patient-doctor communication.