Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships

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Updated: Jun 8, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Hye-Jin Paek1, Kyongseok Kim, Thomas Hove

  • 1Michigan State University, USA. paekh@msu.edu

Health Education Research
|October 7, 2010
PubMed

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