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Related Concept Videos

Reason and Intuition01:37

Reason and Intuition

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
Hindsight Biases01:12

Hindsight Biases

Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
Decision Making01:20

Decision Making

Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...

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Related Experiment Video

Updated: Jun 8, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Neural temporal dynamics of contingency judgement.

Jennifer J Heisz1, Samuel Hannah, Judith M Shedden

  • 1Department of Psychology, Neuroscience & Behaviour, McMaster University, Hamilton, Ontario, Canada. jheisz@rotman-baycrest.on.ca

Quarterly Journal of Experimental Psychology (2006)
|October 19, 2010
PubMed
Summary

This study shows that the brain quickly processes statistical information to judge relationships between events. Early attention mechanisms help us understand social emotional contingencies.

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Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
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Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

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Last Updated: Jun 8, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

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Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

Area of Science:

  • Cognitive Neuroscience
  • Social Psychology
  • Computational Neuroscience

Background:

  • Understanding how the brain processes social cues and relationships is crucial.
  • Contingency learning, the ability to detect predictive relationships between events, is a fundamental cognitive process.
  • Neural mechanisms underlying the perception of social emotional dynamics remain incompletely understood.

Purpose of the Study:

  • To investigate the neural dynamics of processing positively and negatively contingent emotional responses.
  • To examine how event-related potentials (ERPs) reflect the judgment of social emotional contingencies.
  • To determine the role of early attentional processes in contingency evaluation.

Main Methods:

  • Participants rated the contingency of emotional responses in simulated chat room conversations.
  • Event-related potentials (ERPs) were recorded, time-locked to emotional events.
  • Analysis focused on the anterior N1 (AN1) and selection negativity (SN) ERP components.

Main Results:

  • Neural responses, specifically the anterior N1 (AN1) component, reflected the overall contingency of emotional relations, even with ambiguous individual events.
  • The ERP selection negativity (SN) component was more influenced by stimulus properties than by the perceived contingency.
  • Early attentional processes appear to be recruited for judging contingency.

Conclusions:

  • The brain efficiently processes statistical information to make contingency judgments in social emotional contexts.
  • Early attentional mechanisms play a significant role in evaluating the predictability of social interactions.
  • This study provides insights into the neural basis of social learning and statistical inference.