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Motivating blood donors to recruit new donors: experimental evaluation of an evidence-based behavior change

Karin P H Lemmens1, Robert A C Ruiter, Charles Abraham

  • 1Department of Work and Social Psychology, Maastricht University, Maastricht, the Netherlands.

Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association
|October 20, 2010
PubMed

Insights

Existing blood donors can effectively recruit new donors using motivational materials. An evidence-based leaflet and postcards increased recruitment efforts and success rates, helping to sustain the blood donor population.

Area of Science:

  • Public Health
  • Health Behavior Interventions

Background:

  • The blood donor population requires continuous replenishment to meet healthcare demands.
  • Motivating existing donors to recruit new members is a sustainable strategy for maintaining blood supply.

Purpose of the Study:

  • To evaluate an evidence-based intervention aimed at motivating current blood donors to recruit new donors.
  • To assess the effectiveness of recruitment materials in enhancing donor acquisition.

Main Methods:

  • A quasi-experimental, in-service trial was conducted at three donation centers.
  • 734 blood donors were assigned to three groups: leaflet and postcards, postcards only, or no materials.
  • Self-reported recruitment activities and success were measured at 1-week and 6-week follow-ups.

Main Results:

  • Both intervention groups showed increased communication about blood donation and requests for others to donate compared to the control group.
  • Intervention participants successfully persuaded more individuals to register as blood donors.
  • The combination of postcards and a leaflet was more effective than postcards alone in driving recruitment outcomes.

Conclusions:

  • Interventions that motivate and facilitate recruitment by existing donors can effectively replenish the blood donor pool.
  • This strategy offers a sustainable approach to ensuring a consistent blood supply for healthcare needs.
Abstract

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