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Related Concept Videos

Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Impression Management Techniques II: Ingratiation01:29

Impression Management Techniques II: Ingratiation

Ingratiation refers to deliberate behaviors aimed at increasing one’s attractiveness or likability to a target person, often for strategic interpersonal or social gain. This set of impression management tactics is especially prevalent in hierarchical contexts, where influencing someone with greater power or authority can yield significant benefits. Several distinct ingratiation strategies have been identified, each leveraging psychological cues to foster favor and affiliation.Opinion...

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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

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Published on: September 27, 2019

Internet marketing 101.

Ryan J Miller1

  • 1Etna Interactive, 751 Marsh Street, San Luis Obispo, CA 93401, USA. ryan@etnainteractive.com

Facial Plastic Surgery Clinics of North America
|October 27, 2010
PubMed
Summary
This summary is machine-generated.

Surgeons often neglect essential website strategies for practice growth. Avoiding common website development errors is crucial for successful online lead generation and branding in competitive markets.

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Area of Science:

  • Medical practice management
  • Digital marketing for healthcare professionals

Background:

  • Social media platforms like YouTube, Facebook, and Twitter are popular, but surgeons may overlook foundational internet strategies.
  • Effective online presence is vital for long-term practice development and lead generation.

Purpose of the Study:

  • To analyze common errors in website development and implementation for surgeons.
  • To provide guidance on optimizing online strategies for practice growth.

Main Methods:

  • Analysis of common mistakes in website strategy, domain selection, site planning, design, content, vendor choice, launch, promotion, and staff training.
  • Focus on critical areas for successful web presence.

Main Results:

  • Website development involves numerous potential pitfalls for surgeons.
  • Minimizing errors is key to establishing a strong online brand message.

Conclusions:

  • A well-developed website is fundamental to a surgeon's branding.
  • Addressing common errors in website projects is critical for success, especially in competitive facial plastic surgery markets.