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Related Concept Videos

Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...

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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

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Published on: September 27, 2019

Internet marketing 401.

Ryan J Miller1

  • 1Etna Interactive, 751 Marsh Street, Suite B, San Luis Obispo, CA 93401, USA. ryan@etnainteractive.com

Facial Plastic Surgery Clinics of North America
|October 27, 2010
PubMed
Summary
This summary is machine-generated.

Facial plastic surgeons can enhance online marketing by evaluating new digital strategies. This framework helps assess opportunities based on return, cost, success probability, and time for effective patient acquisition.

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Area of Science:

  • Plastic Surgery Marketing
  • Digital Marketing Strategies
  • Patient Acquisition

Background:

  • Facial plastic surgeons experience increased patient consultations from online marketing.
  • Maintaining fresh, relevant, and effective online marketing is a key concern.
  • Advanced online marketing requires strategic evaluation and implementation.

Purpose of the Study:

  • To create a framework for evaluating advanced online marketing opportunities for facial plastic surgeons.
  • To analyze digital marketing tactics based on key performance variables.
  • To address common marketing needs and challenges in facial plastic surgery practices.

Main Methods:

  • Developed an evaluation framework for online marketing opportunities.
  • Analyzed 11 distinct digital marketing tactics.
  • Assessed each tactic by return, cost, success probability, and implementation time.

Main Results:

  • Identified key variables for assessing online marketing effectiveness.
  • Provided a structured approach to selecting advanced digital strategies.
  • Highlighted common challenges and needs specific to facial plastic surgery marketing.

Conclusions:

  • A systematic framework aids in choosing effective advanced online marketing tactics.
  • Strategic evaluation of digital marketing is crucial for sustained growth in facial plastic surgery.
  • Optimizing online marketing efforts can lead to increased patient consultations and practice success.