Perception of alcohol use and misuse in three ethnic communities: implications for prevention programming

This article compares data about perceptions of alcohol use and misuse, including perceived patterns of use, extent of the problem, reasons for use, and causes and effects of alcohol misuse in the Chinese, Indo-Pakistani, and Latin American communities in British Columbia. The methodology employed is an adaptation of Neuber's Community Needs Assessment model, using data from three sources: (1) relevant literature, (2) interviews with designated key informants, and (3) interviews with selected potential program consumers within the community. This article focuses on data gathered from potential program consumers. Results indicate that alcohol-related problems are considered least serious and widespread in the Chinese community and considerably more serious in the Latin American and Indo-Pakistani communities. Family difficulties present themselves in all communities as both possible causes and major consequences of alcohol misuse. Finally, implications for developing culturally responsive prevention programs are drawn.