Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Setting a practice style.

A Lane

    Dentessence
    |January 1, 1990
    PubMed
    Summary
    This summary is machine-generated.

    Small businesses and professionals often neglect corporate image development. This article emphasizes the importance for general practitioners to prioritize building a strong brand identity to avoid being overshadowed by daily tasks.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Using the coaches voice to improve the representation and experience of females in coaching: a Gaelic games perspective.

    Frontiers in sports and active living·2024
    Same author

    Implementation of the GAA 'healthy clubs project' in Ireland: a qualitative study using the Consolidated Framework for Implementation Research.

    Health promotion international·2024
    Same author

    An approach to teaching psychiatry to medical students in the time of Covid-19 - Corrigendum.

    Irish journal of psychological medicine·2021
    Same author

    Effects of maternal mental health on fetal visual preference for face-like compared to non-face like light stimulation.

    Early human development·2020
    Same author

    How Can Intranasal Oxytocin Research Be Trusted? A Systematic Review of the Interactive Effects of Intranasal Oxytocin on Psychosocial Outcomes.

    Perspectives on psychological science : a journal of the Association for Psychological Science·2020
    Same author

    An approach to teaching psychiatry to medical students in the time of Covid-19.

    Irish journal of psychological medicine·2020
    Same journal

    Marketing in dentistry--have we got it right?

    Dentessence·1990
    Same journal

    First impressions count. Initial contact--receptionist.

    Dentessence·1990
    Same journal

    How I became involved in marketing (and sometimes wish I hadn't).

    Dentessence·1990
    Same journal

    Practice brochures and newsletters.

    Dentessence·1990
    Same journal

    Keeping in touch.

    Dentessence·1990
    Same journal

    Finding the edge. 1: Providing an emergency service.

    Dentessence·1990
    See all related articles

    Area of Science:

    • Business Management
    • Marketing Strategy
    • Professional Practice

    Background:

    • Corporate image is crucial for business success, yet often overlooked by small businesses and professionals.
    • General practitioners (GPs) frequently deprioritize brand building due to immediate operational demands.

    Purpose of the Study:

    • To highlight the significance of corporate image creation for general practitioners.
    • To encourage GPs to proactively develop their professional brand.

    Main Methods:

    • Conceptual analysis of corporate image principles.
    • Application of marketing strategies to professional services.

    Main Results:

    • Neglecting corporate image can lead to reduced visibility and patient engagement for GPs.

    Related Experiment Videos

  • A well-defined corporate image enhances professional credibility and market differentiation.

    • Conclusions:

    • General practitioners must strategically invest in their corporate image.
    • Proactive brand development is essential for GPs to thrive amidst competing priorities.