Paying attention to emotional images with impact

Emotional stimuli receive high processing priority in attention and memory. This processing "advantage" is generally thought to be predominantly mediated by arousal. However, recent data suggest that ratings of an image's affective "impact" may be a better predictor of recollection than arousal or valence. One interpretation of these findings is that high-impact images may draw an individual's attention, thus facilitating subsequent processing. We investigated the allocation of visual attention to negative emotional images that differed in impact but were matched for valence, arousal, and other characteristics. Participants viewed a central image flanked by 2 neutral indoor or outdoor scenes and made speeded judgments about whether the neutral scenes matched. In Experiment 1, responses were slower on high-impact relative to low-impact or neutral trials. In Experiment 2, responses on high-arousal relative to low-arousal trials did not differ significantly. These data provide evidence for differential allocation of attention to distinct sets of negative, equally arousing images, and argue against the prevailing view that heightened attention to and processing of emotional stimuli relate simply to arousal or valence.