Writing for publication: ensuring you find the right audience for your paper

Often overlooked by prospective authors, one of the keys to successful writing projects is to find the right audience for your writing. Early in the writing process you should identify where you wish to publish. Publications have preferred styles of presentation and, crucially, defined remits so once you've identified the place of publication, it should determine how to write and structure your piece. Selecting the right place for your writing can also save you from wasting valuable time in submitting and then having your writing rejected because it didn't meet a publication's requirements. The revised and updated aims and scope of the Health Information and Libraries Journal are presented.