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Implementing Twitter in a health sciences library.

Colleen Cuddy1, Jamie Graham, Emily G Morton-Owens

  • 1NYU Health Sciences Libraries, New York, NY, USA. colleen.cuddy@med.cornell.edu

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NYU Health Sciences Libraries utilized Twitter, a microblogging service, as an outreach tool to promote resources and events. Despite measurement challenges, its low overhead makes Twitter a valuable consideration for libraries.

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Area of Science:

  • Library and Information Science
  • Digital Outreach Strategies
  • Social Media in Academia

Background:

  • Academic health sciences libraries increasingly adopt digital platforms for user engagement.
  • Traditional outreach methods may not effectively reach all target demographics.
  • Social networking services offer new avenues for library communication.

Purpose of the Study:

  • To evaluate the implementation of Twitter as a novel outreach tool by a health sciences library.
  • To assess the potential of microblogging services for promoting library resources, events, and news.
  • To determine the feasibility and value of social media integration into existing library communication pipelines.

Main Methods:

  • Establishment of a Twitter account by NYU Health Sciences Libraries.
  • Utilization of the platform to disseminate information regarding library resources, events, and news.
  • Integration of Twitter within a broader information dissemination strategy including the library website and Facebook.

Main Results:

  • Twitter was employed as a primary channel for promoting library services and activities.
  • The platform served as a component of a multi-channel information delivery system.
  • Direct measurement of Twitter's effectiveness posed challenges, as is common with social networking tools.

Conclusions:

  • Twitter represents a low-overhead, viable option for academic libraries seeking to enhance outreach.
  • Social media platforms can supplement traditional library communication channels effectively.
  • Further consideration of social networking tools is warranted for libraries aiming to expand their reach.