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Updated: Jun 6, 2026

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Self-activation and out-group contrast
Natalie R Hall1, Richard J Crisp
1Department of Psychology, School of Psychology and Clinical Language Science, University of Reading, Berkshire, United Kingdom. Natalie.Hall@reading.ac.uk
Abstract:
It has been suggested that higher in-group identifiers primed with an out-group stereotype show contrastive behavioral responses because they activate the in-group, social-self. However, priming the personal-self can lead to contrastive judgments. We investigated whether personal self-activation was also evident for higher identifiers primed with an out-group. An experiment demonstrated that higher identifiers primed with an out-group showed faster responses to self-words than higher identifiers primed with the in-group. This findings suggest that the personal-self is also activated for higher identifiers primed with an out-group, and this self-activation may underlie their contrastive responding.
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