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Analysis of pharmacy-centric blogs: Types, discourse themes, and issues
1College of Pharmacy, University of Kentucky, Lexington, KY40536-0596, USA. jeff.cain@uky.edu
Journal of the American Pharmacists Association : Japha
|November 13, 2010
Summary
Pharmacy blogs vary in type, with many offering useful information. However, a significant portion negatively portrays the pharmacy profession, impacting public perception.
Area of Science:
- Pharmacy Practice
- Digital Health Communication
- Social Media Analysis
Background:
- The rise of social media has created new platforms for professional discourse.
- Pharmacy blogs represent a significant online presence for the profession.
- Understanding the content and impact of these blogs is crucial for professional development.
Purpose of the Study:
- To categorize existing pharmacy blogs.
- To identify prevalent themes within pharmacy blog discourse.
- To assess the professional image projected by pharmacy blogs.
Main Methods:
- A descriptive, qualitative, cross-sectional study of pharmacy-centric weblogs.
- Blogs were categorized, and thematic analysis was applied to personal view blogs.
- Impressions (positive, negative, neutral) of the profession were evaluated.
Main Results:
- Seven main categories of pharmacy blogs were identified from 136 analyzed blogs.
- News and personal views were the most common categories.
- 63% of personal view blogs generated a negative impression of pharmacists or the profession.
Conclusions:
- The pharmacy blogosphere is diverse, with many blogs serving as valuable resources.
- A notable number of blogs present a negative image of pharmacy through derogatory content.
- Pharmacists and educators can leverage blogs to enhance professional education and advancement.
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