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Community impact of a localized smoking cessation contest
H A Lando1, B Loken, B Howard-Pitney
1Division of Epidemiology, School of Public Health, University of Minnesota, Minneapolis 55455.
American Journal of Public Health
|May 1, 1990
Abstract:
The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contests offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.