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Comprehensive & Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model

Comprehensive & Cost Effective Laboratory Monitoring of HIV/AIDS: an African Role Model

Published on: October 31, 2010

Google it: obtaining information about local STD/HIV testing services online.

Melissa A Habel¹, Julia Hood, Sheila Desai

¹Division of STD Prevention, Centers for Disease Control and Prevention, Atlanta, GA 30333, USA. mhabel@cdc.gov

Sexually Transmitted Diseases

|November 25, 2010

Summary

This summary is machine-generated.

Finding local sexual health services online can be difficult. This study found that while many websites offer relevant information, .gov and .org domains are more likely to provide testing locations.

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Area of Science:

Public Health
Health Informatics
Digital Health

Background:

The internet is a primary source for health information, but locating local sexual health services like STD testing can be challenging.
Most online health searches begin with search engines, highlighting the need to assess online accessibility of sexual health resources.

Purpose of the Study:

To investigate the discoverability of local STD/HIV testing services through Google searches.
To analyze the characteristics of websites found in search results for sexual health services.

Main Methods:

Conducted Google searches for STD and HIV testing services in six diverse US locations.
Coded the top three search results for relevance, domain, purpose, rank, and content.

Main Results:

Websites from .com, .org, and .gov domains were most common.
Approximately half of all websites provided relevant information, with 77% of searches yielding a relevant result within the top three.
Searches for larger cities and results from .gov and .org domains were more likely to yield information on testing locations.

Conclusions:

Accessibility of online sexual health service information varies significantly by search topic and geographic location.
Sexual health providers should optimize their online presence to improve visibility in search engine results and reach more individuals.