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Fat stigmatization on YouTube: a content analysis.

Mallory Hussin1, Savannah Frazier, J Kevin Thompson

  • 1Department of Psychology, University of South Florida, Tampa, FL 33620, USA.

Body Image
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This summary is machine-generated.

Men are disproportionately targeted and aggressed against in YouTube videos depicting fat stigmatization. This online content may negatively impact body image perceptions.

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Area of Science:

  • Social Media Analysis
  • Body Image Studies
  • Weight Stigma Research

Background:

  • YouTube.com, with two billion daily viewers, disseminates significant visual and textual content.
  • This platform may influence perceptions of weight acceptance and weight bias.
  • Previous research indicates the potential for social media to perpetuate harmful stereotypes.

Purpose of the Study:

  • To analyze the characteristics of YouTube videos displaying fat stigmatization.
  • To identify patterns in gender targeting and perpetration of weight bias within these videos.

Main Methods:

  • A content analysis was performed on a targeted sample of YouTube videos.
  • Videos were rated based on various characteristics, focusing on fat stigmatization.
  • Data on gender of the target and antagonist were systematically collected.

Main Results:

  • Men were the target of fat stigmatization in 62.1% of videos, compared to 36.4% for women.
  • Male antagonists (88.5%) were significantly more prevalent than female antagonists (7.7%).
  • Men were antagonists 11.5 times more often than women, yet only 1.7 times more often stigmatized.

Conclusions:

  • YouTube videos frequently exhibit fat stigmatization, with men being both more often the aggressor and the target.
  • The disparity between male antagonist rates and male stigmatization rates warrants further investigation.
  • Future research should explore the impact of viewing such content on body image, potentially through experimental designs.