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Creativity in ergonomic design: a supplemental value-adding source for product and service development.

Liang Zeng¹, Robert W Proctor, Gavriel Salvendy

¹School of Industrial Engineering, Purdue University, 315 N. Grant St., West Lafayette, IN 47907, USA. zeng@purdue.edu

|December 15, 2010

Summary

Creativity is crucial for developing innovative products and services. This study explores ergodesign creativity, offering a model for developing commercially competitive and creative offerings.

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Area of Science:

Ergonomics and Design Science
Cognitive Psychology
Innovation Management

Background:

Creativity is increasingly recognized for its importance in academic and industrial innovation.
Over 50 years of research confirms creativity's role in product and service innovation.
A comprehensive review of creativity's construct, cognitive processes, and role in development is lacking.

Purpose of the Study:

To investigate the role of creativity in ergonomic design.
To examine the generic process of developing creative products and services.
To construct a conceptual model for creative product and service development.

Main Methods:

Literature review of creativity, creative cognition, and engineering design.
Appraisal of creativity's role in ergonomic design.
Construction of a conceptual model for creative product and service development.

Main Results:

A framework for ergodesign creativity is proposed, emphasizing its role in functionality, safety, usability, and affectivity.
A conceptual model of the creative design process is developed, highlighting goal orientation and problem finding.
The creative design process is recursive, dynamic, and facilitated by creative thinking strategies.

Conclusions:

Ergodesign creativity adds value to products and services, influencing consumer behavior and providing competitive advantage.
The conceptual framework and model can guide future theory development in creative design.
The study's propositions aid designers in creating commercially competitive and innovative products and services.