Outsourcing lead optimization: the eye of the storm

This article is the third in a series examining the evolution of the market for outsourced lead optimization services and covers developments from late 2006 to the present. Following an analysis of the significant events that have impacted the marketplace in recent years, a brief survey of the growing number of companies offering lead optimization services is presented. Subsequently, three notable trends that can be perceived in this highly dynamic field are discussed: the continuing rise of outsourcing companies in Asia and Eastern Europe, the increase in deals with not-for-profit organizations and, finally, the emergence of a variety of business models under which outsourced work is conducted.