Related Experiment Video
Updated: Jun 6, 2026

Exploring the Longissimus Muscle: Unraveling its Correlation with Meat Quality in Bos indicus and Crossbred Bulls
Published on: July 12, 2024
Demographics and beef preferences affect consumer motivation for purchasing fresh beef steaks and roasts
A L Reicks1, J C Brooks, A J Garmyn
1Department of Animal and Food Sciences, Texas Tech University, Box 42141, Lubbock, TX 79409, USA.
Abstract:
Surveys completed by 1370 consumers determined the motivational factors affecting consumer purchasing decisions for fresh beef steaks and roasts in three regions in the United States. Females placed greater importance on tenderness, ease of preparation, and nutritional value of steaks and roasts when compared to males. Age influenced tenderness, product consistency, and nutritional value of steaks, but influenced flavor, product consistency, and nutritional value of roasts. Consumers felt juiciness, nutritional value, and natural products were less important in determining their purchasing choices of steaks and roasts as their level of education increased. The preferred degree of doneness of steaks influenced the value placed on six of the nine purchasing motivators. Beef preferences and demographics influenced consumer purchasing decisions for fresh beef steaks and roasts. Results from this study can be used to help identify factors to positively influence purchasing decisions within targeted market segments.
Related Concept Videos
Routes of Persuasion
Motivational Bias
Mechanical Characteristics of Steel
The tension test is fundamental for determining tensile strength. In this test, a steel specimen is stretched using a gripping device until it breaks. The data collected during this test are used to...
Desirable Characteristics in Others
Incentive Theory: Pull Theory of Motivation
The theory differentiates between intrinsic and...
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...

