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Toward a new methodological paradigm for testing theories of health behavior and health behavior change
Seth M Noar1, Purnima Mehrotra
1Department of Communication, University of Kentucky, Lexington, KY 40506-0042, USA. snoar2@uky.edu
Objective:
Traditional theory testing commonly applies cross-sectional (and occasionally longitudinal) survey research to test health behavior theory. Since such correlational research cannot demonstrate causality, a number of researchers have called for the increased use of experimental methods for theory testing.
Methods:
We introduce the multi-methodological theory-testing (MMTT) framework for testing health behavior theory.
Results:
The MMTT framework introduces a set of principles that broaden the perspective of how we view evidence for health behavior theory. It suggests that while correlational survey research designs represent one method of testing theory, the weaknesses of this approach demand that complementary approaches be applied. Such approaches include randomized lab and field experiments, mediation analysis of theory-based interventions, and meta-analysis.
Conclusion:
These alternative approaches to theory testing can demonstrate causality in a much more robust way than is possible with correlational survey research methods. Such approaches should thus be increasingly applied in order to more completely and rigorously test health behavior theory.
Practice Implications:
Greater application of research derived from the MMTT may lead researchers to refine and modify theory and ultimately make theory more valuable to practitioners.
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