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Offering-level strategy formulation in health service organizations
1Department of Health Administration, Medical College of Virginia/Virginia Commonwealth University, Richmond.
Health Care Management Review
|January 1, 1990
Summary
Health services must adopt one of six strategies to offer distinct value and gain a competitive edge. Strategic decisions involve setting objectives, segmenting markets, defining scope, and crafting a customer-value proposition.
Area of Science:
- Health services management
- Strategic marketing in healthcare
Background:
- Achieving sustainable competitive advantage is crucial for health service offerings.
- Distinctive value proposition is key to market success.
Purpose of the Study:
- To outline strategic selection for health service offerings.
- To guide decisions on objectives, segmentation, scope, and value proposition.
Main Methods:
- Analysis of strategic frameworks for health services.
- Identification of critical decision points in strategy formulation.
Main Results:
- Six distinct strategic approaches are available for health services.
- Key decision areas include objectives, market segmentation, scope, and customer-value.
Conclusions:
- Strategic choice is fundamental for health service differentiation and competitive advantage.
- Informed decisions across key areas are necessary for successful strategy implementation.
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