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Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Offering-level strategy formulation in health service organizations
1Department of Health Administration, Medical College of Virginia/Virginia Commonwealth University, Richmond.
Abstract:
One of six different strategies must be selected for a health service offering to provide consumers with distinctive value and achieve sustainable competitive advantage in a market or market segment. Decisions must be made regarding objectives sought, market segmentation, market scope, and the customer-value proposition that will be pursued.
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