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Understanding antecedents of continuance intention in social-networking services
1Business School, Korea Advanced Institute of Science and Technology, Seoul, South Korea. tree9901@business.kaist.edu
Abstract:
Given the extreme advances and large investments in social-networking services (SNS), it has become important to analyze users' decision-making processes in order to understand their continued use of SNS. This study attempted to develop an integrated model that incorporates subjective norm into the expectation-confirmation model. The research model was empirically tested within the context of Cyworld. The analysis revealed that the proposed theoretical model provided an in-depth understanding of user continuance behavior toward SNS. Theoretical and practical implications of this study are discussed.
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