Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Assessment of the Gastrointestinal System II: Health Perception Pattern01:29

Assessment of the Gastrointestinal System II: Health Perception Pattern

Assessing the gastrointestinal (GI) system is a complex process that begins with collecting subjective data. This data, collected through patient interviews, provides crucial insights into the patient's health history, perception patterns, and lifestyle habits, all contributing significantly to GI health.
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
Role of Communication in the Nursing Process II: Planning and Implementation01:25

Role of Communication in the Nursing Process II: Planning and Implementation

Several factors are considered while creating a patient's care plan. Motivation is a factor in improving communication, and patients often require encouragement to try different approaches involving significant change. It is essential to involve the patient and family in decisions about the plan of care to determine whether the suggested methods are acceptable. Consider meeting critical comfort and safety needs before introducing new communication methods and techniques. Allow adequate time for...
Introducing Social Perception01:29

Introducing Social Perception

Perceiving others accurately is fundamental to effective communication and relationship-building. Social perception, a key concept in social psychology, refers to the cognitive processes through which individuals gather and interpret information about others to understand their actions, intentions, and motivations. This process extends beyond spoken words and overt behaviors, incorporating subtle nonverbal cues and contextual factors.Nonverbal Cues and Their SignificanceNonverbal cues play a...
Self-Schemas02:16

Self-Schemas

In general, a schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
Taste Buds and Receptors01:20

Taste Buds and Receptors

Gustation, or the sense of taste, is intrinsically linked to the anatomical structures located on the tongue. This organ's surface, along with the entirety of the oral cavity, is adorned with stratified squamous epithelium. Evident on the tongue are elevated structures known as papillae (singular = papilla), which house the mechanisms for the transduction of gustatory stimuli. Four distinct types of papillae exist, each identified by their unique morphological attributes: the circumvallate,...
Models of Health Promotion and Illness Prevention I01:25

Models of Health Promotion and Illness Prevention I

A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Consumer and Social Perspectives to Cultivated Meat.

Advances in biochemical engineering/biotechnology·2026
Same author

From fiction to facts: on the safety, rules, perception, and role of food additives.

Critical reviews in food science and nutrition·2026
Same author

Consumer perspectives on reducing meat consumption: Why recommendations often fail to induce behaviour change?

Meat science·2026
Same author

Process evaluation of Project Daire: a food environment intervention that impacted food knowledge, wellbeing and dietary habits of primary school children.

BMC public health·2025
Same author

From 'cooking wife' to 'cooking mother': Exploring generational shifts in perceptions regarding domestic cooking practices.

Nutrition & dietetics : the journal of the Dietitians Association of Australia·2024
Same author

Interventions in food business organisations to improve food safety culture: a rapid evidence assessment.

Critical reviews in food science and nutrition·2024
Same journal

Nutritional and dietary drivers in the pathogenesis of acute appendicitis: the nutrition-microbiome-genetic axis.

The Proceedings of the Nutrition Society·2026
Same journal

Redistributing power in food systems: How community-led responses move from crisis buffering to systems transformation.

The Proceedings of the Nutrition Society·2026
Same journal

Using positive social influences to increase children's vegetable intake.

The Proceedings of the Nutrition Society·2026
Same journal

Combining sequence-based approaches with anaerobic microbiology and modelling to understand gut microbial communities.

The Proceedings of the Nutrition Society·2026
Same journal

Misled or misfed: Nutrition claims targeting active females on social media, is there research evidence to support them?

The Proceedings of the Nutrition Society·2026
Same journal

Whole-body metabolic modelling and its prospects in precision nutrition.

The Proceedings of the Nutrition Society·2026
See all related articles

Related Experiment Video

Updated: Jun 5, 2026

Assessment of Social Transmission of Food Preferences Behaviors
04:56

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

Nutrition communication: consumer perceptions and predicting intentions.

Moira Dean1, Liisa Lähteenmäki, Richard Shepherd

  • 1School of Biological Sciences, Queen's University Belfast, Belfast, UK. moira.dean@qub.ac.uk

The Proceedings of the Nutrition Society
|January 27, 2011
PubMed
Summary
This summary is machine-generated.

Food health claims inform consumers about benefits. Personal relevance significantly influences perceived healthiness and purchase intent for products with these claims.

More Related Videos

Concept Development and Use of an Automated Food Intake and Eating Behavior Assessment Method
06:21

Concept Development and Use of an Automated Food Intake and Eating Behavior Assessment Method

Published on: February 19, 2021

Iterative Development of an Innovative Smartphone-Based Dietary Assessment Tool: Traqq
04:54

Iterative Development of an Innovative Smartphone-Based Dietary Assessment Tool: Traqq

Published on: March 19, 2021

Related Experiment Videos

Last Updated: Jun 5, 2026

Assessment of Social Transmission of Food Preferences Behaviors
04:56

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

Concept Development and Use of an Automated Food Intake and Eating Behavior Assessment Method
06:21

Concept Development and Use of an Automated Food Intake and Eating Behavior Assessment Method

Published on: February 19, 2021

Iterative Development of an Innovative Smartphone-Based Dietary Assessment Tool: Traqq
04:54

Iterative Development of an Innovative Smartphone-Based Dietary Assessment Tool: Traqq

Published on: March 19, 2021

Area of Science:

  • Nutrition Science
  • Consumer Psychology
  • Food Marketing

Background:

  • Health claims on food products are a regulated form of nutrition communication within the European Union.
  • Understanding consumer perception and purchase intention regarding health claims is crucial for effective food marketing and public health.
  • Research on health claims has explored various message formats and their impact on consumer attitudes.

Purpose of the Study:

  • To provide an overview of research on consumer perceptions of food health claims.
  • To analyze factors influencing consumers' willingness to buy products with health claims.
  • To investigate the role of individual needs and product characteristics in shaping claim perception.

Main Methods:

  • Review of existing research on health claims and consumer behavior.
  • Analysis of studies examining different claim presentations (length, type, framing, qualifiers).
  • Investigation of how personal relevance, product characteristics, and demographics affect perceptions.

Main Results:

  • Health claims demonstrably increase the perceived healthiness of food products.
  • Claim structure impacts perceptions, but this influence is moderated by relevance, familiarity, and information needs.
  • The type of health benefit and the base product also influence perceived healthiness.

Conclusions:

  • Perceptions of health claims can differ across demographics (gender, age) and countries.
  • Personal relevance is the primary driver of perceived healthiness and purchase intention for products with health claims.
  • Tailoring health claim communication to individual relevance may enhance effectiveness.