Free recall and complexity of pictorial stimuli

In order to explore variables underlying primacy and recency effects in free recall of pictorial material, norms were developed using 120 subjects who rated the vividness and complexity of slides. Two experiments were then run in which two levels of each of these variables (extreme high and low ratings) were factorially combined. In the first experiment 24 subjects were shown three mixed lists, two short and one long (consisting of materials of all four combinations of vividness and complexity), and in the second experiment 12 subjects were shown four pure lists (consisting of materials of a single type). Analysis of variance showed list length in the mixed list experiment and complexity in both experiments to be strong determinants of recall. Greatest recall was for items of low complexity in short lists. Weak, but statistically significant, serial position effects were evident, particularly for less complex items. The effects of primacy and recency seem to decrease with increasing complexity of visual materials, perhaps because of the greater difficulty in rehearsing more complex pictures either verbally or iconically.