Related Experiment Video
Updated: Jun 4, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
The effects of realistic reward and risk on simulated gambling behavior
Cheryl Ann Seifert1, Edelgard Wulfert
1Department of Psychology, University at Albany, State University of New York, Albany, NY 12222, USA. CS316943@albany.edu
Abstract:
Laboratory studies on gambling may not represent an accurate analog of actual gambling behavior because they typically fail to model a meaningful level of risk and reward that is given in real-world settings. The current study sought to address this problem. One hundred and twenty college students were given the opportunity to bet valued experimental credits required for passing an introductory psychology course on the outcome of a videotaped horse race while their heart rate was monitored. Of those, 67 decided to wager, whereas 53 did not. Individuals who wagered course credits demonstrated a larger increase in heart rate and reported more subjective excitement during the race compared to individuals who did not bet. While the bettors' heart rates remained elevated after the end of the race, reports of subjective excitement depended on whether individuals had won or lost their wager. Significant gender differences and differences in personality were also found between the groups of bettors and nonbettors. These findings demonstrate that arousal in response to gambling is related to the potential for both risk and reward.
More Related Videos
13:04Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Related Concept Videos
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Bias
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
Reinforcement Schedules
Once a behavior is learned,...
Law of Effect
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle boxes...
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast, controlled...
Unrealistic Optimism Bias