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Related Experiment Video

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Errors as a Means of Reducing Impulsive Food Choice
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Published on: June 5, 2016

Fruitful plans: adding targeted mental imagery to implementation intentions increases fruit consumption.

Bärbel Knäuper1, Amanda McCollam, Ariel Rosen-Brown

  • 1Department of Psychology, McGill University, Montreal, QC H3A1B1, Canada. barbel.knauper@mcgill.ca

Psychology & Health
|February 22, 2011
PubMed
Summary

Forming implementation intentions, a plan to act on goals, combined with targeted mental imagery, significantly boosted fruit consumption in a student study. This strategy proved most effective for individuals initially consuming less fruit.

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Area of Science:

  • Behavioral Science
  • Cognitive Psychology
  • Health Psychology

Background:

  • Implementation intentions (IIs) link specific situations to goal-directed behaviors, enhancing goal achievement.
  • Mental imagery is a cognitive tool that can influence behavior and goal attainment.

Purpose of the Study:

  • To investigate if mental imagery targeting key elements of implementation intentions further enhances goal achievement.
  • To compare the effectiveness of different strategies, including targeted mental imagery, on fruit consumption.

Main Methods:

  • Participants were assigned the goal of increasing daily fruit consumption for seven days.
  • Random assignment to four conditions: control, IIs, goal intention mental imagery, or targeted mental imagery (TMI).
  • Fruit consumption was measured at follow-up.

Main Results:

  • Targeted mental imagery combined with implementation intentions significantly increased fruit consumption among low fruit consumers.
  • The control group (active rehearsal) exhibited the lowest fruit consumption.
  • No significant difference was observed in high fruit consumers.

Conclusions:

  • Targeted mental imagery, when integrated with implementation intentions, offers a beneficial strategy for improving goal achievement, particularly for those with lower baseline behavior.
  • This cognitive approach shows promise for health behavior interventions.