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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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Cosmetic surgery intent among generation Y consumers: a social network perspective

Troy A Voelker1, Iryna Pentina

  • 1Department of Management, University of Houston Clear Lake, Houston, Texas, USA. Voelker@uhcl.edu

Health Marketing Quarterly
|February 25, 2011
PubMed

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