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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Self-related neural response to tailored smoking-cessation messages predicts quitting

Hannah Faye Chua1, S Shaun Ho, Agnes J Jasinska

  • 1Health Behavior and Health Education, University of Michigan, Ann Arbor, Michigan, USA. hchua@umich.edu

Nature Neuroscience
|March 2, 2011
PubMed

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