Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Stereotypes, Prejudice, and Discrimination

Stereotypes, Prejudice, and Discrimination

Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who are...

Attitudes

Attitudes

Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...

Implicit Personality Theories

Implicit Personality Theories

Implicit personality theory explains how individuals make assumptions about the relationships between personality traits, behaviors, and character types. When people learn that someone possesses a particular trait, they tend to infer the presence of other related characteristics, forming a cohesive impression. This cognitive shortcut plays a crucial role in social interactions and interpersonal judgments.Central Traits and Their InfluenceSolomon Asch's seminal 1946 study highlighted the power...

Self-Evaluation: Self-Enhancement and Self-Verification

Self-Evaluation: Self-Enhancement and Self-Verification

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...

Implicit Memories

Implicit Memories

Implicit memories, also known as non-declarative memories, are long-term memories that function outside of conscious awareness. These memories influence behavior and skills without explicit knowledge. This type of memory is evident in tasks like playing tennis, snowboarding, and texting. Implicit memory has three subsystems: procedural memory, conditioning, and priming. This type of memory is essential in various activities, from everyday tasks to specialized skills.
One key aspect of implicit...

Self-Presentation: Self-Monitoring and Self-Handicapping

Self-Presentation: Self-Monitoring and Self-Handicapping

People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth.

JMR, Journal of marketing research·2026

Same author

The role of diagnosticity in judging robot competence.

Scientific reports·2026

Same author

The temporal dynamics of self-control.

Proceedings of the National Academy of Sciences of the United States of America·2025

Same author

Cognitive underpinnings and ecological correlates of implicit bias against non-Americans in the United States.

Scientific reports·2025

Same author

Ad26.M.Env ZIKV vaccine protects pregnant rhesus macaques and fetuses against Zika virus infection.

NPJ vaccines·2024

Same author

When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses.

Psychological science·2024

Search research articles

Related Experiment Video

Updated: Jun 3, 2026

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal

Published on: April 18, 2017

Affect in the aftermath: how goal pursuit influences implicit evaluations.

Sarah G Moore¹, Melissa J Ferguson, Tanya L Chartrand

¹University of Alberta, Edmonton, Alberta, Canada.

Cognition & Emotion

|March 25, 2011

Summary

Goal pursuit impacts implicit attitudes. Success increases positivity toward goals, while failure decreases it, suggesting disengagement. This research explores implicit attitudes in self-regulation.

More Related Videos

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation

Published on: August 26, 2011

Related Experiment Videos

Last Updated: Jun 3, 2026

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal

Published on: April 18, 2017

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation

Published on: August 26, 2011

Area of Science:

Psychology
Cognitive Science
Social Psychology

Background:

Goal activation influences implicit positivity towards goal-relevant stimuli.
Understanding the impact of active goal pursuit on these attitudes is crucial for self-regulation research.

Purpose of the Study:

To investigate how the active pursuit of a goal affects subsequent implicit positivity towards goal-relevant stimuli.
To examine the differential effects of success and failure during goal pursuit on implicit attitudes.

Main Methods:

Participants were primed with a goal (consciously or non-consciously) or not.
Participants completed a goal-relevant task, experiencing either success or failure.
Implicit attitudes towards goal-relevant stimuli were measured post-task.

Main Results:

Goal-primed participants who succeeded showed increased implicit positivity towards the goal compared to a no-goal control.
Goal-primed participants who failed exhibited reduced implicit positivity, indicating goal disengagement.
Both conscious and non-conscious goal priming influenced these outcomes.

Conclusions:

Active goal pursuit, particularly success, enhances implicit positivity towards goals.
Failure during goal pursuit can lead to disengagement and reduced implicit positivity.
Findings contribute to understanding the role of implicit attitudes in self-regulation processes.