Categorization and communication in the face of prejudice: when describing perceptions changes what is perceived

In the face of prejudice against an ingroup, common ground for communication exists when people use similar social categories to understand the situation. Three studies tested the hypothesis that describing perceptions of prejudice can fundamentally change those perceptions because communicators account for the common ground in line with conversational norms. When women (Study 1), African Americans (Study 2), and Americans (Study 3) simply thought about suspected prejudice against their ingroup, categorization guided their perceptions: Participants assimilated their views of the prejudiced event toward the perceptions of ingroup members but contrasted away from the perceptions of outgroup members. Conversely, when participants described their perceptions, they contrasted away from the given category information and actually arrived at the opposite perceptions as those who merely thought about the prejudiced event. Study 3 identified an important qualification of these effects by showing that they were obtained only when participants could assume their audience was familiar with the common ground. Implications are discussed for understanding the role of communication in facilitating and inhibiting collective action about prejudice.