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Patterns of trust in sources of health information
Rob Lawson1, Sarah Forbes, John Williams
1Department of Marketing, School of Business, University of Otago, PO Box 56, Dunedin, New Zealand. rob.lawson@otago.ac.nz
Aims:
To understand the different patterns of trust that exist regarding different sources of information about health issues.
Method:
Data from a large national health lifestyles survey of New Zealanders was examined using a factor analysis of trust toward 24 health information sources (HIS). Differences in trust are compared across a range of demographic variables.
Results:
Factor analysis identified six different groupings of health information. Variations in trust in sources for health information are identified by age, employment status, level of education, income, sex and ethnic group.
Conclusions:
Systematic variations exist in the trust that people report with respect to different sources of health information. Understanding these variations may assist policymakers and other agencies which are responsible for planning the dissemination of health information.
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