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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Does the effect go up in smoke? A randomized controlled trial of pictorial warnings on cigarette packaging

Sven Schneider1, Michael Gadinger, Andreas Fischer

  • 1Mannheim Institute of Public Health, Social and Preventive Medicine (MIPH), Mannheim Medical School, Heidelberg University, Mannheim, Germany. Teresa.Pawlikowska@warwick.ac.uk

Patient Education and Counseling
|April 13, 2011
PubMed
Abstract

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