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Enhancing response rates in physician surveys: the limited utility of electronic options
Keith Nicholls1, Kathryn Chapman, Thomas Shaw
1USA Polling Group, University of South Alabama, 5591 USA Drive North, Room 222, Mobile, AL 36688, USA. knicholls@usouthal.edu
Objective:
To evaluate the utility of offering physicians electronic options as alternatives to completing mail questionnaires.
Data Source:
A survey of colorectal cancer screening practices of Alabama primary care physicians, conducted May-June 2010.
Study Design:
In the follow-up to a mail questionnaire, physicians were offered options of completing surveys by telephone, fax, email, or online.
Data Collection Method:
Detailed records were kept on the timing and mode of completion of surveys.
Principal Findings:
Eighty-eight percent of surveys were returned by mail, 10 percent were returned by fax, and only 2 percent were completed online; none were completed by telephone or email.
Conclusions:
Offering fax options increases response rates, but providing other electronic options does not.
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