Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Social Exchange Theory

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...

Social Exchange Theory

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).

Methods of Medium Optimization

Methods of Medium Optimization

Optimizing growth media enhances microbial proliferation and maximizes product yield. Statistical experimental design methodologies provide structured and reproducible approaches, offering progressively higher levels of robustness and efficiency.The One-Factor-at-a-Time (OFAT) MethodThe One-Factor-at-a-Time (OFAT) method involves adjusting a single variable while keeping all others constant. However, it cannot detect interactions between variables, often leading to suboptimal outcomes when...

Social Foundations of Self IV: Self in Digital Communication

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...

Strategies of Self-Presentation I: Strategic Self-Presentation

Strategies of Self-Presentation I: Strategic Self-Presentation

Strategic self-presentation refers to individuals' intentional efforts to influence how others perceive them. This process is employed in various social and professional settings, such as job interviews, dating, politics, and legal contexts, where individuals seek to shape impressions to gain social or material advantages. While people generally present themselves in ways that align with their authentic characteristics, external factors, such as cognitive load, can hinder their ability to...

Social Loafing

Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated, individuals become less...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Racial and ethnic disparities in discharge planning among trauma patients in the United States.

American journal of surgery·2025

Same author

Traumatic gallbladder injury and its treatment: Changing management of a rare injury.

Injury·2025

Same author

Does Replicating Native Hip Biomechanics Improve Patient-Reported Outcome Measures After Total Hip Arthroplasty?

The Journal of arthroplasty·2025

Same author

The effect of ethanol on rotator cuff repairs in a rodent model.

Journal of shoulder and elbow surgery·2024

Same author

The role of ATP citrate lyase in myelin formation and maintenance.

Glia·2024

Same author

Editorial Commentary.

Urology practice·2024

Search research articles

Related Experiment Video

Updated: Jun 2, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Social media networking: YouTube and search engine optimization.

Rem Jackson¹, Andrew Schneider, Neil Baum

¹Top Practices, Lititz, PA, USA. doctorwhiz@gmail.com

The Journal of Medical Practice Management : MPM

|April 22, 2011

Summary

This summary is machine-generated.

This article explores using YouTube for medical practices to retain patients and attract new ones. It also covers search engine optimization (SEO) to improve online visibility on platforms like Google and YouTube.

More Related Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

Related Experiment Videos

Last Updated: Jun 2, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

Area of Science:

Medical Practice Management
Digital Marketing
Health Communication

Background:

Social media networking is increasingly vital for healthcare providers.
Previous parts of this series discussed general social media strategies.
This part focuses specifically on video content and search visibility.

Purpose of the Study:

To examine the role of YouTube in medical practice patient engagement.
To outline strategies for leveraging YouTube for patient retention and acquisition.
To explain the principles of search engine optimization (SEO) for healthcare content.

Main Methods:

Review of current social media marketing trends in healthcare.
Analysis of YouTube's features relevant to medical practices.
Explanation of SEO techniques for content discoverability.

Main Results:

YouTube offers a powerful platform for visual patient education and practice promotion.
Effective SEO can significantly increase the visibility of medical content on search engines.
Optimized YouTube content can attract both new and existing patients.

Conclusions:

Integrating YouTube into a medical practice's strategy can enhance patient relationships and outreach.
Understanding and applying SEO is crucial for maximizing the impact of online healthcare content.
Strategic use of YouTube and SEO contributes to practice growth and patient retention.