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Developing culturally competent evaluation tools with tobacco control program practitioners.

Jeanette Treiber1

  • 1Tobacco Control Evaluation Center at the University of California, Davis, California 95618, USA. jtreiber@ucdavis.edu

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|April 23, 2011
PubMed
Summary

This study developed culturally competent evaluation guidelines for tobacco control programs serving diverse populations. These guidelines aim to improve program effectiveness and inclusion for minority groups.

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Area of Science:

  • Public Health
  • Program Evaluation
  • Health Disparities

Background:

  • Tobacco control programs often struggle to engage minority populations effectively.
  • Existing evaluation approaches may not adequately address cultural nuances.
  • Understanding diverse population norms is crucial for tailored public health interventions.

Purpose of the Study:

  • To develop utilization-focused, culturally competent evaluation guidelines for tobacco control programs.
  • To address the specific needs of American Indian/Alaska Natives, African Americans, Asian/Pacific Islanders, Hispanic/Latinos, LGBT, low-socioeconomic status, and rural populations.
  • To enhance the inclusion of minority populations in tobacco control efforts.

Main Methods:

  • Literature reviews were conducted to inform guideline development.
  • An interactive process engaged tobacco control program practitioners in California.
  • A UC Davis evaluation center led the guideline development.

Main Results:

  • Culture-specific guidelines for process and outcome evaluations were developed.
  • The study identified disparities in responsiveness to the California Department of Public Health's norm change approach among priority populations.
  • Evaluation activities can be adapted to improve minority population inclusion.

Conclusions:

  • Culturally competent evaluation is essential for effective tobacco control in diverse communities.
  • Tailored guidelines can help bridge the gap between public health strategies and population norms.
  • Adapting evaluation methods promotes greater equity and engagement in public health initiatives.