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The artful dodger: answering the wrong question the right way
Todd Rogers1, Michael I Norton
1ideas42, Cambridge, MA, and Analyst Institute,Washington, DC, USA. todd.rogers.mail@gmail.com
Journal of Experimental Psychology. Applied
|April 27, 2011
Summary
Listeners often miss when speakers "dodge" questions by answering similar, but incorrect, ones. This failure to detect dodges impacts social evaluations, highlighting the role of attention in communication.
Area of Science:
- Psychology
- Communication Studies
- Social Psychology
Background:
- Conversational norms, like Gricean maxims, guide expected speaker behavior.
- Listeners may prioritize social evaluation over critical question-answering assessment.
- The phenomenon of
Purpose of the Study:
- To investigate listener detection of "artful dodges" where speakers answer similar but incorrect questions.
- To explore the role of attentional goals (social evaluation vs. dodge detection) in this phenomenon.
- To examine the interpersonal consequences of successful and unsuccessful dodge attempts.
Main Methods:
- Four studies were conducted involving participants evaluating speakers who either answered questions directly or employed "artful dodges".
- Experimental manipulations altered listener attention, focusing it on social evaluation or question relevance.
- Stimuli varied in the dissimilarity of the answered question to the original question and speaker fluency.
Main Results:
- Listeners frequently failed to detect dodges when speakers answered similar, incorrect questions.
- Dodge detection increased when listener attention was directed towards question relevance or away from social evaluation.
- Speakers who successfully dodged and appeared fluent were rated more positively than those answering directly but disfluently.
Conclusions:
- Listener attention and attentional goals significantly influence the detection of question dodging.
- The tendency to prioritize social evaluation can lead to a failure to identify deceptive communication tactics.
- Findings have implications for understanding interpersonal communication, public discourse, and the dynamics of persuasion.
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