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Published on: January 5, 2018
Evaluating impaired drivers confidence and intention to "(Please) drink responsibly"
Adam E Barry1, Steven M Howell, Maurice Dennis
1Purdue University, Department of Health and Kinesiology, 800 W. Stadium Avenue, West Lafayette, IN 47907-2046, USA. aebarry@purdue.edu
Drivers who have previously driven while impaired by alcohol show lower confidence and intention to drink responsibly. Increasing responsible drinking confidence and intention can reduce impaired driving likelihood.
Area of Science:
- Psychology
- Public Health
- Behavioral Science
Background:
- Alcohol industry marketing often integrates responsible drinking messages.
- Limited research exists on impaired drivers' attitudes toward responsible drinking campaigns.
Purpose of the Study:
- To investigate the responsible drinking attitudes and beliefs of impaired drivers.
- To assess impaired drivers' confidence and intention to drink responsibly in the future.
Main Methods:
- A web-based survey, the Characteristic of Responsible Drinking Survey (CHORDS), was administered.
- 729 students from a large public Texas university participated in the study.
Main Results:
- Impaired drivers reported lower confidence in avoiding drinking and driving.
- Impaired drivers showed reduced intentions for using designated drivers, taxis, or safe-ride programs.
- Participants had less confidence and lower intentions to maintain blood alcohol concentrations below the legal limit (0.08%).
Conclusions:
- Impaired drivers exhibit distinct differences in responsible drinking confidence and intentions.
- Enhancing confidence and intention in responsible drinking can decrease the incidence of impaired driving.
- Responsible drinking beliefs significantly predict alcohol-related behaviors, highlighting the need for further research into conceptualization and practice.
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