Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

The Placebo Effect01:54

The Placebo Effect

The placebo effect occurs when people's expectations or beliefs influence or determine their experience in a given situation. In other words, simply expecting something to happen can actually make it happen.
Blinding01:11

Blinding

Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.
Blind Procedures02:07

Blind Procedures

Ideally, the people who observe and record the children’s behavior are unaware of who was assigned to the experimental or control group, in order to control for experimenter bias. Experimenter bias refers to the possibility that a researcher’s expectations might skew the results of the study. Remember, conducting an experiment requires a lot of planning, and the people involved in the research project have a vested interest in supporting their hypotheses. If the observers knew which child was...
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches01:23

Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches

Biopharmaceutical studies constitute a vital field aiming to enhance drug delivery methods and refine therapeutic approaches, drawing upon diverse interdisciplinary knowledge. In research methodologies, the choice between controlled and non-controlled studies significantly influences the study's reliability and accuracy.
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast, controlled...
Classical Conditioning in Daily Life01:17

Classical Conditioning in Daily Life

Classical conditioning, a fundamental principle of associative learning, explains various phenomena observed in daily life, such as fear development, the placebo effect, taste aversion, and drug habituation. These applications demonstrate the profound impact of associative learning on human behavior and physiological responses.
John B. Watson and Rosalie Rayner famously demonstrated the development of fear through classical conditioning in their experiment with Little Albert. They paired the...
Ethics in Research01:56

Ethics in Research

Today, scientists agree that good research is ethical in nature and is guided by a basic respect for human dignity and safety. However, this has not always been the case. Modern researchers must demonstrate that the research they perform is ethically sound.

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Return to Healing and Whole Person Care in Family Medicine.

American family physician·2026
Same author

Protection From SARS-CoV-2 Infection With an Oral Nosode (BiosimCovex): A Randomized, Double-Blind, Placebo-Controlled, Phase III Study.

Global advances in integrative medicine and health·2025
Same author

Implementing Whole Person Primary Care: Results from a Year-Long Learning Collaborative.

Journal of the American Board of Family Medicine : JABFM·2023
Same author

Implementing Whole Person Primary Care.

Annals of family medicine·2023
Same author

An Integrated Framework for Achieving National Health Goals.

JAMA health forum·2022
Same author

Net zero healthcare: a call for clinician action.

BMJ (Clinical research ed.)·2021
Same journal

The microlandscapes of tree trunks: the effect of lichen and tree-level characteristics on arthropod communities.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2026
Same journal

Centimetre-scale landscapes to assess the motion behaviour and cognition of gastropods and bivalves.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2026
Same journal

Intertidal microcosms of wave-swept rocky shores: ecological and physiological insights from a uniquely stressful environment.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2026
Same journal

Temporal and spatial variation in temperature and oxygen at the microscale: key niche axes for aquatic life.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2026
Same journal

Natural microcosms in ecology: fulfilling the promise of model systems?

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2026
Same journal

Microbe-induced galls and plant defence: metabolite crosstalk in a co-evolutionary battle.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2026
See all related articles

Related Experiment Video

Updated: Jun 2, 2026

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants
08:50

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants

Published on: December 14, 2014

Reframing placebo in research and practice.

Wayne B Jonas1

  • 1Samueli Institute, 1737 King Street, Suite 600, Alexandria, VA 22314, USA. wjonas@siib.org

Philosophical Transactions of the Royal Society of London. Series B, Biological Sciences
|May 18, 2011
PubMed
Summary
This summary is machine-generated.

The terms placebo and placebo effects cause confusion, leading to risky, unproven treatments or the dismissal of effective therapies. An optimal healing environment framework can guide ethical, evidence-based clinical practice.

More Related Videos

Real-time fMRI Biofeedback Targeting the Orbitofrontal Cortex for Contamination Anxiety
10:51

Real-time fMRI Biofeedback Targeting the Orbitofrontal Cortex for Contamination Anxiety

Published on: January 20, 2012

Drug Repurposing Hypothesis Generation Using the "RE:fine Drugs" System
05:10

Drug Repurposing Hypothesis Generation Using the "RE:fine Drugs" System

Published on: December 11, 2016

Related Experiment Videos

Last Updated: Jun 2, 2026

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants
08:50

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants

Published on: December 14, 2014

Real-time fMRI Biofeedback Targeting the Orbitofrontal Cortex for Contamination Anxiety
10:51

Real-time fMRI Biofeedback Targeting the Orbitofrontal Cortex for Contamination Anxiety

Published on: January 20, 2012

Drug Repurposing Hypothesis Generation Using the "RE:fine Drugs" System
05:10

Drug Repurposing Hypothesis Generation Using the "RE:fine Drugs" System

Published on: December 11, 2016

Area of Science:

  • Medical Ethics
  • Clinical Practice
  • Health Psychology

Background:

  • The terms 'placebo' and 'placebo effects' are frequently misunderstood by patients, practitioners, and scientists.
  • This confusion can lead to the adoption of interventions lacking specific evidence but carrying significant risks, such as surgery for low back pain.
  • Conversely, effective clinical practices, like acupuncture for low back pain, may be discarded if not deemed 'better than placebo'.

Purpose of the Study:

  • To address the confusion surrounding placebo and placebo effects.
  • To introduce the concept of an optimal healing environment as a guiding framework.
  • To promote ethical and evidence-based adoption of useful clinical practices.

Main Methods:

  • Conceptual analysis of the terms 'placebo' and 'placebo effects'.
  • Discussion of the implications of current understanding on clinical practice.
  • Introduction of the 'optimal healing environment' as an alternative framework.

Main Results:

  • Confusion regarding placebo leads to both the adoption of risky, unproven interventions and the rejection of potentially beneficial therapies.
  • The concept of an optimal healing environment offers a new perspective for evaluating clinical practices.
  • This framework aids in distinguishing between placebo effects and other therapeutic elements.

Conclusions:

  • Clarifying the concepts of placebo and placebo effects is crucial for medical practice.
  • The optimal healing environment framework provides a more nuanced and ethical approach to integrating research findings into clinical care.
  • This approach supports evidence-based decision-making, ensuring patient benefit and safety.