The Placebo Effect
Blinding
Blind Procedures
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Classical Conditioning in Daily Life
Ethics in Research
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Updated: Jun 2, 2026

How to Study Placebo Responses in Motion Sickness with a Rotation Chair Paradigm in Healthy Participants
Published on: December 14, 2014
1Samueli Institute, 1737 King Street, Suite 600, Alexandria, VA 22314, USA. wjonas@siib.org
The terms placebo and placebo effects cause confusion, leading to risky, unproven treatments or the dismissal of effective therapies. An optimal healing environment framework can guide ethical, evidence-based clinical practice.
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