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Design Example01:23

Design Example

The innovation of touch-tone telephony revolutionized the telecommunications industry by replacing the traditional rotary dial with a dual-tone multi-frequency (DTMF) signaling system. This system uses a matrix-style keypad with buttons arranged in four rows and three columns, creating 12 distinct signals each assigned to a pair of frequencies. Each button press results in a simultaneous generation of two sinusoidal tones – one from a low-frequency group (697 to 941 Hz) and one from a...
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Characterization of Complex Systems Using the Design of Experiments Approach: Transient Protein Expression in Tobacco as a Case Study
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Published on: January 31, 2014

Role of design complexity in technology improvement.

James McNerney1, J Doyne Farmer, Sidney Redner

  • 1Santa Fe Institute, 1399 Hyde Park Road, Santa Fe, NM 87501, USA.

Proceedings of the National Academy of Sciences of the United States of America
|May 18, 2011
PubMed
Summary

This study models technology evolution, revealing that cost reduction follows a power law related to innovation attempts. Design complexity, influenced by component interactions, dictates the pace of technological improvement.

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Area of Science:

  • Complexity Science
  • Technology Management
  • Innovation Studies

Background:

  • Technological advancement often exhibits performance improvements over time.
  • Empirical data frequently shows a power-law relationship between cumulative innovation efforts and cost reduction.
  • Understanding the factors driving innovation rates is crucial for predicting technological progress.

Purpose of the Study:

  • To develop a simple model for the evolution of technology cost (performance).
  • To investigate the relationship between innovation attempts, design complexity, and the rate of improvement.
  • To connect engineering properties of designs with historical technology improvement patterns.

Main Methods:

  • A computational model simulating technology evolution through trial-and-error innovation events.
  • Decomposition of technology into 'n' components, each interacting within a cluster of 'd-1' others.
  • Analysis of cost reduction dynamics based on random component modifications within clusters.

Main Results:

  • The relationship between technology cost and innovation attempts asymptotically follows a power law.
  • The exponent of the power law (α) is determined by component innovation difficulty and design complexity.
  • Increased design complexity, characterized by component connectivity and bottlenecks, leads to slower improvement rates.

Conclusions:

  • The model provides a theoretical framework linking engineering design to observed technology improvement trajectories.
  • Design complexity, quantified by component interactions and bottlenecks, is a key determinant of innovation speed.
  • The model explains both steady progress and periods of stasis in technological development based on design structure.