Use of consumer insight in the new product development process in the meat sector

Klaus G Grunert1, Wim Verbeke, Jens O Kügler

  • 1MAPP Centre for Research on Customer Relations in the Food Sector, Aarhus University, Haslegaardsvej, Denmark. klg@asb.dk

Meat Science
|May 25, 2011
PubMed

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