Related Experiment Video
Updated: Jun 1, 2026

Highlighting and Reducing the Impact of Negative Aging Stereotypes During Older Adults' Cognitive Testing
Published on: January 24, 2020
Stereotype threat and female communication styles
Courtney von Hippel1, Cindy Wiryakusuma, Jessica Bowden
1University of Queensland, School of Psychology, Brisbane, Australia. c.vonhippel@psy.uq.edu.au
Stereotype threat impacts women's communication, causing them to adopt more masculine styles. This shift ironically reduces likeability and compliance, but self-affirmation can mitigate the effects.
Area of Science:
- Social Psychology
- Communication Studies
- Gender Studies
Background:
- Stereotype threat research primarily focuses on performance deficits.
- Interpersonal consequences of stereotype threat, particularly in communication, are under-explored.
Purpose of the Study:
- To investigate how stereotype threat influences women's communication styles.
- To examine the interpersonal outcomes of stereotype-induced communication changes in women.
Main Methods:
- Three experiments were conducted to test the effects of stereotype threat on women's communication.
- Study 2 utilized self-affirmation as an intervention.
- Study 3 assessed evaluator perceptions of women exhibiting stereotype-influenced communication.
Main Results:
- Women experiencing stereotype threat regarding leadership adopted more masculine communication styles.
- Self-affirmation interventions successfully eliminated stereotype threat's effect on communication style.
- Women exhibiting stereotype-induced communication changes were perceived as less warm, less likable, and elicited less compliance.
Conclusions:
- Stereotype threat can alter women's communication, leading to unintended negative interpersonal consequences.
- Self-affirmation strategies can counteract stereotype threat's impact on communication.
- The findings highlight the complex interpersonal dynamics influenced by stereotype threat in leadership contexts.
Related Concept Videos
Stereotype Threat and Self-fulfilling Prophecies
Stereotype Content Model
Stereotypes, Prejudice, and Discrimination
Socioemotional Experience and Gender Development
Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
Confirmation Biases

