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Self-presentational persona: simultaneous management of multiple impressions

Mark R Leary1, Ashley Batts Allen

  • 1Department of Psychology and Neuroscience, Duke University, Durham, NC 27708, USA. leary@duke.edu

Journal of Personality and Social Psychology
|June 22, 2011
PubMed
Summary

People often use a few core self-presentation personas to manage impressions across multiple dimensions simultaneously. These personas balance social norms with individual uniqueness, adapting to specific audiences.

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