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Communicating actionable risk for terrorism and other hazards
Michele M Wood1, Dennis S Mileti, Megumi Kano
1Department of Health Science, California State University, Fullerton, CA, USA. mwood@fullerton.edu
Summary
Communicating actionable risk, focusing on preparedness actions rather than just risks, effectively motivates household disaster preparedness. Observing and receiving information about preparedness actions are key drivers for public engagement.
Area of Science:
- Social Sciences
- Communication Studies
- Risk Management
Background:
- Effective communication is crucial for motivating household disaster preparedness.
- Current strategies often focus on risk, potentially overlooking actionable solutions.
Purpose of the Study:
- To propose and evaluate a communication strategy emphasizing actionable preparedness steps.
- To investigate the impact of "communicating actionable risk" on motivating household preparedness.
Main Methods:
- Utilized a path analytic framework on a national household sample.
- Modeled preparedness information variables (content, density, observation), mediating variables (knowledge, perceived effectiveness, milling), and actions taken.
Main Results:
- Findings support the "communicating actionable risk" approach.
- Both observed preparedness actions (social proof) and received recommendations significantly motivate preparedness.
Conclusions:
- Shifting communication emphasis to actionable preparedness is effective.
- Both vicarious learning (observation) and direct guidance (reception) are vital for promoting disaster readiness.
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