Emotions in memories of success and failure: a cultural perspective

Americans and Chinese tend to behave differently in response to success and failure: Americans tend to persist on a task after success, whereas Chinese tend to persist after failure. This study examined whether cultural differences in emotional reactions to success and failure account for these differences. American and Chinese students recalled personal success and failure events, evaluated the primary emotion evoked by the event, and responded to measures of concerns, appraisals, and willingness to try the same task again. Americans were more likely than Chinese to report that their success enhanced their self-esteem. Chinese were more likely than Americans to estimate that their success would make others jealous and enhance others' respect for their family. Chinese, compared to Americans, viewed failures as more tolerable, as less problematic for their goals, and as less damaging to their self-esteem. Culture moderated the relations between these components of emotion and willingness to try the task again. In short, culturally framed emotional reactions to success and failure result in different patterns of anticipated self-regulation.